Pre-Advocacy Day Institute Programs

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Details

March 4, 2013
Courtyard by Marriott on Wolf Road - 189 Wolf Road, Albany, New York 12205
Colonie, NY


Description

NYLA Institute programs on Pre-Advocacy Day 2013


Public Relations (PR) Essentials
Avoiding the Top 10 Mistakes (Or how to ruin your library's reputation in 10 easy steps!)
1:00 PM - 4:00 PM
Target Audience:
This event is appropriate for any staff, trustees or Friends interested in the nuts and bolts of raising awareness about the library in the community.
Learning Objectives:
Fundamentals of publicity and awareness raising - from the inside out . Effective ways to cultivate positive word-of-mouth in your community . How to communicate when and where it matters most: in the library, in writing and online.

Speaker:
Rebekkah Smith Aldrich, MLS, is the Coordinator for Library Sustainability at the Mid-Hudson Library System in New York where she has assisted 66 member libraries in the areas of governance, management, funding and facilities since 1998. Rebekkah is a Library Journal Mover & Shaker and the author of a number of publications, including the Handbook for New Public Library Directors in New York State. An active member of the New York Library Association (NYLA), Rebekkah currently serves as a Councilor-at-Large and a member of the Legislative Committee. Rebekkah is also a past president of the Leadership & Management Section (LAMS) of NYLA.


Turn the Page on Library Advoacy
3:00 PM - 4:30 PM
Join Library advocacy expert, Libby Post, to take a walk through the Public Library Association's Turning the Page 2.0 Advocacy Program. We'll review the entire program and get down to details on important steps you can begin to take right now to build your base of support. We all know--that's what it's all about.

Speaker:
Libby Post, Communication Services
Libby Post, President of Communication Services, helped 28 out of 30 libraries in the Mid-Hudson Library System win their referendum campaigns in 2005-06 through her innovative Library Campaign Training Institute. MHLS hired Post for its "Get to Yes" project. A seasoned campaign consultant, Post also has over 20 years of experience in not for profit branding, marketing, public relations and fund raising. She is now taking her electoral campaign experience and putting it to work for libraries and library systems.


Conference Registration

Pass Name Description
Attending the NYSLIB Gala Select this pass if you are attending the NYLIBS PAC Gala.
NOT Attending the NYSLIB Gala Select this pass if you are NOT attending the NYSLIB Gala.


Events

Event Name Date Time Description
Pre-Advocacy Day Luncheon Mar 4, 2013 12:00 PM -
1:00 PM
Join other library advocates for lunch at the Marriott.
Public Relations (PR) Essentials Mar 4, 2013 1:00 PM -
4:00 PM
Public Relations (PR) Essentials: Avoiding the Top 10 Mistakes (Or how to ruin your library's reputation in 10 easy steps!)
Target Audience:This event is appropriate for any staff, trustees or Friends interested in the nuts and bolts of raising awareness about the library in the community.
Learning Objectives:Fundamentals of publicity and awareness raising - from the inside out . Effective ways to cultivate positive word-of-mouth in your community . How to communicate when and where it matters most: in the library, in writing and online.
Public Relations (PR) Essentials Mar 4, 2013 1:00 PM -
4:00 PM
Public Relations (PR) Essentials: Avoiding the Top 10 Mistakes (Or how to ruin your library's reputation in 10 easy steps!)
Target Audience:This event is appropriate for any staff, trustees or Friends interested in the nuts and bolts of raising awareness about the library in the community.
Learning Objectives:Fundamentals of publicity and awareness raising - from the inside out . Effective ways to cultivate positive word-of-mouth in your community . How to communicate when and where it matters most: in the library, in writing and online.
Turn the Page on Library Advocacy Mar 4, 2013 3:00 PM -
4:30 PM
Join Library advocacy expert, Libby Post, to take a walk through the Public Library Association's Turning the Page 2.0 Advocacy Program. We'll review the entire program and get down to details on important steps you can begin to take right now to build your base of support. We all know--that's what it's all about.
Turn the Page on Library Advocacy Mar 4, 2013 3:00 PM -
4:30 PM
Join Library advocacy expert, Libby Post, to take a walk through the Public Library Association's Turning the Page 2.0 Advocacy Program. We'll review the entire program and get down to details on important steps you can begin to take right now to build your base of support. We all know--that's what it's all about.