Programs @ NYLA@BEA 2013


Program Session One

Discovery and Curation in the eBook Era

With over two-thirds of frequent readers owning eReaders or tablets, reading habits are changing quickly around the country.  At the same time, a deluge of new titles – over 300,000 in 2012 – threatens to overwhelm readers.  This panel will examine the challenges created by both the eBook format and self-publishing for libraries and present solutions on how they can discover, acquire and curate great new books.


David Vinjamuri David Vinjamuri writes the “Brand Truth” column online for Forbes where he covers brands, advertising and publishing.  David is also Adjunct Instructor of Marketing at New York University and the founder of ThirdWay Brand Trainers, a leading brand marketing training company whose clients have included American Express, Starwood Hotels, The Corporate Executive Board and the U.S. Army.  David has over 22 years of marketing and management experience.  He started his marketing career at Johnson & Johnson.  As a Brand Manager there, David twice received the Johnson & Johnson Achievement Award and successfully launched a new OTC consumer product (Uristat®) from concept to market in 11 months.  David worked in field marketing for Coca-Cola, ran promotions for DoubleClick and was VP of marketing for two other consumer companies before founding ThirdWay Brand Trainers in 2004.  David graduated from Swarthmore College with High Honors and from The Fletcher School of Law & Diplomacy as a Citicorp-Walter Wriston Fellow.  David studied marketing and manufacturing at Harvard Business School.
David writes and speaks frequently on marketing.  He has been quoted as an expert on brands in The New York Times, The Wall Street Journal, USA Today, BusinessWeek, and Investor’s Business Daily.  In addition to writing online for Forbes, David has contributed to both BrandWeek and Advertising Age.   He has appeared on television as a brand expert on Fox Business News, Bloomberg TV and MSNBC.  David has advised the German pharmaceutical industry and one of the leading motion picture studios in Bollywood on brands and social media.  David’s book: Accidental Branding: How Ordinary People Build Extraordinary Brands, has been translated into both Japanese and Vietnamese, and Publisher’s Weekly called it “compelling” with “a lively flavor that goes down better than any list of dry strategies.”   David is also the author of the bestselling thriller “Operator.”


Cevin Bryeman Cevin Bryerman is the publisher and vice president of Publishers Weekly, the international news magazine of the book publishing industry. For more than 25 years, he has been in the magazine publishing business, working at the helm of both trade and consumer magazines in strategic planning, business development and strategic partnerships. Early on, he started at Dun & Bradstreet for a brief stint in finance before moving on to Whitney Communications’ Boating Industry and Waterway Guides. From there he went to Cahners, where he first worked on Publishers Weekly, Library Journal and School Library Journal. When Cahners was acquired by Reed Elsevier, he took on a host of additional trade and consumer magazines, including Variety, Modern Bride, American Baby and others. After Reed sold Publishers Weekly to its current owner, Bryerman assumed the role of publisher and VP. 
Bryerman grew up in Long Island and earned his Bachelor of Science degree in accounting and finance at the State University of New York at Binghamton, home of one of the country’s top schools of management. As a leader within the publishing industry, his innate talent, he believes, is working with people. Book people, he believes, offer a perspective of the world he probably wouldn’t have had otherwise. Admittedly, he wasn’t a reader when he was a kid, but books, he says, have opened up his world. Working at Publishers Weekly has also allowed him to travel the world, from the UAE to Hong Kong to India. A consummate networker, he makes friends wherever he goes.
Amy Edelman Amy Edelman is a publicist and a writer.  She self-published her first book, “The Fashion Resource Directory”, back in the 80s, long before POD and Amazon and e-readers roamed the land.  Her second and third books (“The Little Black Dress” and “Manless in Montclair”), were traditionally published (by Simon & Schuster and Shaye Areheart Books, an imprint of Crown).  Having the good fortune to have published books both ways has given Amy a first-hand look at the advantages and drawbacks of each.
As both an author and a publicist with over 20 years experience, Amy understands how difficult it is  for all authors to get exposure.  She came up with the idea of IndieReader, “the essential guide to self-published books and the people who write them” for two reasons.  The first was to create a more level playing field for authors who choose to go it on their own.  The second was to give book-lovers the opportunity to discover great works that they might not have otherwise have found.
Hugh Howey

Hugh Howey is the author of Wool, a book he wrote while working as a bookseller, writing each morning and during every lunch break for nearly three years. Originally self-published in 2011, Wool has grown into a New York Times bestseller. He now lives in Jupiter, Florida, with his wife Amber and their dog Bella. For more information visit
More on Hugh

 Richard Naylor  Richard Naylor is the Director of the William K. Sanford Town Library of Colonie, New York. He is a Board Member of the Library Leadership and Management Section of the New York Library Association and founding editor of their peer reviewed online journal, JLAMS. Richard is the lead author of "Wolf Road: A Century of Development " and various articles in library literature.  He serves on numerous committees and boards such as the Business Resource Committee of the Albany-Colonie Regional Chamber of Commerce and the Upper Hudson E-Book Advisory Committee. He has an MLS from Indiana University and an MBA from the University of Albany.


Leadership on the Digital Frontier

Join this lively program of best strategies for expanding your digital presence, managing budget and staff in this new environment, and bringing your community along for the ride.  Carson Block, a leading library IT consultant, will moderate a series of fireside chats with library leaders.  Together they will share their unique experiences that lead them to embrace new technologies to better serve their customers.


Carson Block Carson Block’s passions include leading technology visioning and planning, technical design (including infrastructure, RFID, points of self-service, and more), and project management with a focus on technology solutions that powerfully serve the impacts each library has in the community it serves.   Current consulting projects include library technology architectural programming and budgeting for new library construction; facilities master planning; analysis of IT structure and staffing; technology planning and more. In 2011, Carson was elected President of the Colorado Division of the Public Library Association, and has prioritized bringing people together through transparent technology as a primary goal during his term.  Carson is also a member of the Audience & Participation workstream for the Digital Public Library of America  ( ).
Geoff Kirkpatrick Geoffrey Kirkpatrick serves as Director of Bethlehem Public Library in upstate New York.  Geoff is passionate about customer service and meeting the needs of library users in creative ways.  He currently represents the Public Libraries Section on the NYLA Legislative Committee.  He is an adjunct professor at the University at Albany department of Information Studies where he teaches a public libraries course.
Kathy Saeed Kathy Saeed is the Marketing Associate at The New York Public Library (NYPL). She began her career at the Library in 2007 in the public relations department as a student page, later moving on to join the marketing team. She has played a significant role in growing NYPL’s online audience, especially in building awareness of the Library’s collections and services. By curating and coordinating the majority of NYPL’s flagship social media content, Saeed has helped to increase the Library’s social media presence across the board, making NYPL the world’s most followed public library on both Facebook and Twitter. She serves as a respected resource for social media practitioners around the Library who together maintain more than 60 Twitter profiles and more than 80 Facebook pages. A graduate of Fordham University in New York City with a degree in business administration and a concentration in marketing, Saeed has worked with several local and international non-profit organizations, including City Harvest and Sesame Workshop.
Sue Considine Sue Considine is the Executive Director of the Fayetteville Free Library.  As an administrator of a busy, progressive public library, Sue has successfully recruited and developed a team of dynamic professionals, support staff and communitymembers who offer cutting edge library services in a state of the art environment to an engaged community.  Sue is a passionate advocate for libraries and librarians and is committed to the development of the next generation of librarian leaders through the identification of and creation of leadership opportunities in the information field for new graduates and emerging library leaders.  Sue is a proud recipient of the 2012 NYLA Mary Bobinski Innovative Public Library Director award and both the 2013 Library Journal Mover & Shaker and the WCNY Women Who Make America awards.  Sue is honored and excited to be one of two speakers at the 2013 Library Journal Lead the Change event in Rochester, NY on March 28.


Grassroots Library Advocacy 101

Are your budgets getting thinner and your staff getting worn low? Do you want to do dynamic advocacy that will get people’s attention and make them sit up and notice your library? Come out to this lively discussion of advocacy and learn new ways to make a big impression. Topics will include: social media advocacy, activism, strategic thinking and more.


Christian Zabriskie Christian Zabriskie is the CEO of Urban Librarians Unite, a 2012 Library Journal Mover & Shaker, the coauthor of Grassroots Library Advocacy: A Special Report and a popular speaker and writer about library advocacy, graphic novels, and library service to diverse and at risk teens. Christian is an aggressive advocate for libraries in the community and a tireless warrior for any library at risk. He has spent a career in public libraries seeing the impact that the library makes on the community every day and believes that libraries are one of the bright spots in society for everyone. Christian is only partly kidding when he says "You can close public libraries when you step over my cold beaten body chained to the door." He will talk your ear off about libraries, and he might just have a bullhorn in his hand while he does it.
 Lauren Comito Lauren Comito is an Outreach Librarian for Queens Library where she helps people to understand and embrace technology as well as helping in job readiness and employment. She has recently been elected as and ALA Councilor at Large, and been appointed to the Committee on Library Advocacy. As the Director of Communications and Operations for Urban Librarians Unite she is a key figure in modern urban library activism and is willing to dress up as anything from a superhero to a ringmaster to a zombie if it will help libraries.
Urban Librarians Unite Logo This program is sponsored by Urban Librarians Unite.


Program Session Two

If Not for the Library – Makerspaces in Libraries: 
Creating Access to Transformative Technologies and Opportunities

Makerspaces give people access to the tools to create, make and to transform their environment and lives.   All types of Libraries and information centers are uniquely positioned to create access to technologies and opportunities for their users that they would otherwise not experience, If Not For the Library.    Please join Sue Considine (Fayetteville Free Library, Fayetteville, NY) and Jon Santiago (HTINK, Brooklyn, NY) as they share their thoughts and experiences facilitating making in Library and alternative environments.  Sue and Jon will share how they have challenged assumptions, identified barriers, engaged communities and have facilitated making in their organizations.


Sue Considine Sue Considine is the Executive Director of the Fayetteville Free Library.  As an administrator of a busy, progressive public library, Sue has successfully recruited and developed a team of dynamic professionals, support staff and community members who offer cutting edge library services in a state of the art environment to an engaged community.  Sue is a passionate advocate for libraries and librarians and is committed to the development of the next generation of librarian leaders through the identification of and creation of leadership opportunities in the information field for new graduates and emerging library leaders.  Sue is a proud recipient of the 2012 NYLA Mary Bobinski Innovative Public Library Director award and both the 2013 Library Journal Mover & Shaker and the WCNY Women Who Make America awards.  Sue is honored and excited to be one of two speakers at the 2013 Library Journal Lead the Change event in Rochester, NY on March 28.
 Jon Santiago Jon Santiago works with schools, cultural institutions, libraries and community groups to create after school programs that are hands-on, engaging, and promote knowledge in Science, Technology, Engineering, and Mathematics (STEM). As co-founder of the HTINK educational cooperative and the NYC Makery, Jon has helped start Young Maker programs throughout the New York tri-state area that get middle school and high school students interested in electronics, computer programming, design, and the use of traditional hand tools. He has also worked with MakerBot Industries to develop 3-D printing curriculum and professional development workshops for teachers, and has served as adjunct faculty at the Polytechnic Institute of NYU.  Jon graduated from the Massachusetts Institute of Technology(MIT) where he worked with the FabLab program, a global initiative to bring digital fabrication laboratories to communities around the world. 


Fahrenheit 451, Alive and Well in NYC?

This session will be a presentation of the lawsuit brought by Norman Siegel and his law firm against NYC for the confiscation and destruction of thousands of books during an eviction of Occupy Wall Street demonstrators. Norman and an OWS librarian will discuss the lawsuit, its progress, and answer questions regarding the destruction of the collection.


Norm Siegel Norman Siegel, of the law firm Siegel Teitelbaum & Evans, LLP.  Siegel is spearheading litigation in federal court against the City of New York for seizing, and/or wantonly destroying over 3,000 books from the library maintained on behalf of Occupy Wall Street in Zuccotti Park. The City of New York violated protesters' First-Amendment rights to freedom of speech, their Fourth-Amendment rights against unreasonable search and seizure, and their Fourteenth-Amendment rights of due process. Norman Siegel's activities in defense of the First Amendment and its core values have been consistent, persistent, and highly effective. He is a committed, principled, and excellent advocate, and was the Director of the New York Civil Liberties Union, New York's leading civil rights organization, from 1985-2000.


Make Something New. Now.

While libraries may be outperforming some sectors in seizing opportunities afforded by new technologies, we've just scratched the surface of what's possible. Join our panel of thinkers and doers who refuse to sit on the sidelines while the dust of technological change settles. We'll discuss key areas where libraries and librarians can -- and should -- focus their energies to improve access to and preservation of information resources for a new global constituency. Choosing experimentation, innovation, and curiosity over business as usual, our panelists will address Wikipedia for libraries, Linked Open Data, digital humanities, ebooks, and much more. Come and share details about your innovative projects. Coordinated by the Metropolitan New York Library Council.


 Lauren Lampasone Lauren Lampasone is a digital producer in Reference and Research Services at the New York Public Library. She writes and manages web content and provides reference service through blogging and social media. Her interests include ebooks, the future of reading, Wikipedia, online communities, and lifelong learning.
 Valerie Forrestal Valerie Forrestal is the Web Services Librarian and an Assistant Professor at the College of Staten Island, City University of New York. Her education includes an MA in Media Production from Emerson College, an MLIS from Rutgers University, and an MS in Service-Oriented Computing from Stevens Institute of Technology. Valerie specializes in UX-based web design and development, social media, educational technology, and requirements and software engineering for libraries. You can find her online at,, or on Twitter @vforrestal.
 Cynthia Tobar Cynthia Tobar is a cross-disciplinary metadata specialist/archivist experienced in digital project planning and implementation, including the development of metadata best practices, controlled vocabularies and taxonomies aimed at improving and maximizing information retrieval for digital content. Cynthia is adept at bringing together specialists in humanities, digital technologies, library science, and archival science to engage as a team in the planning and designing of open source, publicly accessible digital humanities teaching and learning tool prototypes. Currently, Cynthia is an Archivist at The Winthrop Group, working for its Information and Archival Services Division.
 Megan Wacha Megan Wacha is Research and Instruction Librarian for Media and the Performing Arts at Barnard College of Columbia University. Her research interests include twentieth century American concert dance, issues of information access, and the intersections between these two areas.


Learning Disabilities in the Library

Participants will learn some common characteristics of patrons with learning disabilities, practice appropriate ways of interacting with them, and take away a list of recommended resources.


Danica Draper Danica Heflin has been teaching adults with learning disabilities since 2006. At Towson University, she studied the characteristics and remediation of reading disabilities under Dr. Pat McCarthy, going on to work with struggling readers of all ages in Baltimore County. Now a professional developer in the New York Public Library, Danica has continued this line of study as part of a 2-year grant from the Department of Education, given to the Library's Adult Learning Centers to improve outreach to patrons with special needs.


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