Building a LibraryAware Community
Marketing your library is an essential piece of carrying out your goals. So are about a billion other things, so sometimes this can take a backburner on your to-do list. Maybe you don't know where to start, or maybe you don't know where to go once you have gotten started. NYLA is offering two programs to help you do just this, depending on where you are with your marketing goals. The first will be "Bite-Sized marketing" and the second "Getting your Message Out." You may attend one or both! Click here to register now!
Building a LibraryAware Community: Bite-Sized Marketing
So your strategic plan is way overdue for an update, your staffed is already overworked and the idea of getting the word out about your library seems completely overwhelming. Have no fear, there is a way. Join Nancy Dowd, author of Bite-Sized marketing, Realistic Solutions for Overworked Libraries, and learn strategies that you can use that will help you spread the word about your library to users and non-users. Building awareness in your community about your library is essential for growth and support. This webinar will help you get started on the road to success.
Tuesday, July 17, 2012
Building a LibraryAware Community: Getting Your Message Out
You’ve got a strategic plan in place; you know who want to reach and have developed programs, collections and services that are relevant and transformative. What’s next? How to you get the word out? Join Nancy Dowd, author of Bite-Sized marketing, Realistic Solutions for Overworked Libraries. She’ll take you through the development of a communication plan that will help you reach both users and non-users.
You will learn five steps to deliver and evaluate your message
This NYLA e-Institute webinar is being offered on:
Tuesday, July 24, 2012
Registration for each is $25 for NYLA members and $35 for non-members.
Looking to register for multiple viewing locations? Contact firstname.lastname@example.org for discounted pricing options.