2017 NYLA Pre-Conference Continuing Education Workshops
NYLA’s Continuing Education Committee (CEC) coordinates the presentation of these in-depth programs. Immerse yourself in a half or full day program that provides an opportunity to explore a topic in a way that is not possible in the standard conference program format.
Sponsor: NYLA Continuing Education Committee (CEC)
“Fake news” and hoaxes are not new—just think of the yellow journalism of Pulitzer and Hearst in the late 1800s—but today’s social media can greatly magnify their effects. We saw this in the 2016 election, when sophisticated presentation of fake news on social media (by Macedonian teens and possibly the likes of the Russian government) drove traffic to “fake news” websites. In fact, many believe that “fake news” is the biggest threat to democracy today.
Youth are now coming out at a younger age than ever before. Studies are showing that harassment, bullying, and intolerance are creating hostile environments for LGBTQ youth to learn and grow. In addition to discussing the identities and coming out process of LGBTQ young people, this training highlights the unique challenges they face and how to create more supportive environments for them to thrive. The library is in a prime position for be one of those supportive environments! With practical advice and tips for library services, learn how your library can be a welcoming and supportive place for LGBTQ young people and their families.
Linked Data refers to a set of best practices for publishing and connecting structured data on the Web. The best way for librarians to understand is to think of Linked Data as MARC for the web. In the web environment, data can be interconnected to multiple sources, formats, and metadata. By aggregating linked data, it’s possible to gain insight to the context and meaning of the data. The concept of linked data is to make the human interpretation of the data machine readable. Examples of linked data include the US data.gov site, OCLC Virtual International Authority File, and microformats. This workshop will include:
Participants are asked to bring a laptop for hands-on practice with linked data. We will move back and forth between informational lecture and hands-on activities to gradually work our way to understanding Linked Data and its applications.
What forms must be filed with the IRS? What are the restrictions for fundraisers? Looking for those elusive answers to nonprofit financial questions? Accountants from the John C. Parcell IV Accounting Firm will discuss the duties of board members to appropriately administer the financial aspects of a nonprofit, both for Friends organizations and public libraries. Some Friends have nearly jeopardized their nonprofit status by failing to meet regulations that govern charity operations. If you are unsure of how to be compliant and properly manage your group’s or library’s assets, our speakers will provide advice on how to implement policies needed by the Nonprofit Revitalization Act of 2013, procedures for acknowledging donations, and financial reporting practices for 501(c)(3) organizations. How should the organization handle sales tax? What are the rules concerning audits? John C. Parcell IV, CPA, CFE and Nathan Wray will answer these and other accounting questions.
Nathan Wray been practicing Audit and Accounting with the firm for four years as a staff accountant. Nathan received his Associate’s Degree in Accounting from SUNY Canton College in 2010, his BS in Finance from SUNY Canton in 2013, and is currently working on acquiring his CPA license. Many of the audits that Nathan performs are in the nonprofit sector.
We all know that an engaging social media presence is a must for libraries in 2017, but how do we make it happen? Learn the what, how, and "whoa!" of social media management in this hands-on workshop that covers what works, what doesn’t, and the tools to make your library’s social media presence awesome! Topics include learning your demographic, using social media insights, better practices for Facebook, Twitter, and Instagram, creating graphics and hashtags, using paid ads, responding to public comments, getting the word out about your social media platforms, and so much more.
Doug Bixler has been managing Design and Communications for the Schenectady County Public Library for two years. He tackled the ambitious goal of rebranding SCPL in order to unite all nine branches under one cohesive identity, bringing a new understanding of patron relations through library marketing.
This program is offered a part of the NYLA L&MA. A separate program application and registration fee apply.