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April 2014 | Volume 62 | Number 2

As you browse the articles in the e-Bulletin be sure to click "Current Issue" to return to this main page.  The "Home" link above will take you to the NYLA homepage.

A Message from the President...

2014 April e-Bulletin President’s Report, from Sara Kelly Johns

The remark by a legislator that “those librarians were pretty feisty this year” shows that NYLA is making a difference in Albany. After an energetic, well-attended NYLA Advocacy Day and the accompanying Virtual Advocacy Day, NYLA’s collective voice was strong and could not be ignored.

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Technology Brings Stars into Library

Branches at he Brooklyn & Queens Libraries have been selected by Lincoln Center to participate in a pilot program where HD programming running April through June.  Such programs as Kristin Chenoweth: The Dames of Broadway…All of ‘em!!!, Audra McDonald in Concert: Go Back Home, and New York Philharmonic Gala with Yo-Yo Ma.

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Avid Reader Remembers NYPL with 6 Million Dollar Bequest

In a plot twist equal to a classic mystery novel, a generous New Yorker has donated  $6 million to The New York Public Library in honor of her love of reading. Lotte Fields of New York City bequeathed the donation to the Library after her death at the age of 89. 

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Librarians Head to South by Southwest

By: Lauren Comito

As one would imagine, South by Southwest  is awesome. I attended SXSWi over the weekend of March 8th, and was overwhelmed by the amount of amazing presentations, networking opportunities and parties. The experience is so huge, that I’m going to write about the three main things that I took away from it (besides all of the free beer.)

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New York Makes a Splash at PLA Conference

The NYLA Librarian Locator Satellite recently detected a migration of a large number of its members to the state of Indiana.  Upon closer examination we determined the reason must have been the Public Library Association Conference held in Indianapolis from March 11-15.

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Vine at the Library

By: Christi Sommerfeldt, MLIS, Canton,NY

Social media is now a regular part of everyday life and libraries are putting many of the most popular social media applications to good use. Libraries market programming and events as well as other pertinent information via social media apps such as Facebook, Twitter, and Pinterest. The sheer number of new social media apps challenges libraries and their ability to pick and choose which ones are worth adapting and incorporating into their social media campaign. Twitter's new Vine application which allows users to post looping videos with a maximum length of sevens econds is one app that some libraries waited on to see how well it was received by the public.

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NYLA Conference 2014

Save the Date for the 2014 NYLA Conference & Trade Show in Saratoga Springs, NY November 5-8! Conference details are being added daily, so be sure to check back frequently. Click here for more information.


Upcoming Webinars

Yes, Virginia, You Can Market Databases
Wednesday, May 6, 2014

Libraries are constantly challenged on how to get their customers to use the databases they purchase. This webinar will demonstrate how, with just the right mix of marketing and advertising magic, your library can increase usage of any database. That’s really what great advertising is all about! Join expert marketer Nancy Dowd, author of Bite Sized Marketing: Realistic Solutions for Overworked Librarians, as she inspires you with ideas and examples that will turn around your database marketing. She’ll discuss specific advertising strategies for databases using web, email and social media.

Teen Fantasy Con in Your Library
Wednesday, June 10, 2014

If you are curious about what it takes to put on a teen fantasy & science fiction convention or just want to know what all the fuss is about, this class will answer some of your questions.  With 2 years experience in creating and running Camillus Con, Rose Burdick, the Youth Services Librarian at Maxwell Memorial Library, will share with you lessons learned from working with the local teens, community partners, and the media to help create a successful event that will bring in new patrons and stir the imagination of some older ones.

Reaching Your Community with E-Mail
Wednesday, June 18, 2014

Wondering how to expand your reach to more readers in the community? Email newsletters are a great solution. Join Nancy Dowd for some tips on choosing topics, writing compelling content, and creating great looking layouts. She’ll also share great strategies for growing your subscriber lists, discuss how to use opt-in lists to reach both users and non-users. Don’t miss this informative session.