Make Your Mark: Logo Design for Librarians

Sponsored by Section on Management of Information Resources & Technology (SMART)

Thursday, February 28
2:00 PM - 3:30 PM

Logos are a crucial visual element of every brand. As a part of your institutional brand, your logo is the face of your library. This webinar will provide an introduction to the fundamentals of graphic design, including typography and color theory. We’ll discuss branding and look at successful examples of logo brand design -- like the New York Public Library’s iconic lion logo and Nike’s distinctive “swoosh”. This session will also provide an overview of logo creation tools, including Canva, a free, online graphic design tool.

Learning Objectives:

  1. learn about graphic design basics including typography, color theory, and other fundamentals
  2. begin to think critically about brand and logo development through examination of successful logo designs
  3. learn how to make intentional and informed creative decisions during logo design projects
  4. explore a variety of logo creation tools, including Canva


Tina Broomfield is the Educational Services Manager at the Rochester Regional Library Council, where she leads the council's continuing education initiatives. She has a Master's Degree in Library and Information Science and a Certificate of Advanced Study in Cultural Heritage Preservation from Syracuse University.  She received her bachelor’s degree in English Literature and Art History from the State University of New York at Geneseo. Tina is passionate about connecting library professionals with the information and skills they need in order to offer innovative and inclusive services to their communities.