Promoting the Book Festival
This can be accomplished using the following media (in no particular order):
- Set up a web site
- Create a Facebook page
- Local newspapers
- Email local and regional organizations such as libraries, museums, bookstores, parent associations, public and private Pre-K-12 schools, senior citizens centers, colleges, universities, and so on
- Radio spots (many stations reserve time for non-profit organizations to air public service announcements about upcoming events)
- Local cable television stations
Sometimes a local radio or cable television station will interview one of your more renowned speakers to publicize the festival ahead of time.
A press release should have “Press Release” written at the top and utilize the “who, what, where, when, and how” format as much as those words apply to your festival. Contact information should be clearly delineated so the person on your committee dealing with publicity can be easily reached. There should be a statement as to whether this piece should be released immediately or at a later date. Be sure to ask if it can be released more than once. There should be a catchy headline followed by a short explanation or bulleted section highlighting the key elements of the release. The Brooklyn (NY) Book Festival web site has a Press Room page worth looking at:
A press release might resemble the following:
EMPIRE STATE BOOK FESTIVAL
For Immediate Release
March 1, 2011
Publicity Chair: Jane Smith – jsmith@....
CALENDAR LISTING – BOOK FESTIVAL
WHAT: Empire State Book Festival
WHEN: April 2, 2011, 8:30 am – 6:00 pm
WHERE: The Empire State Plaza, Albany, NY
ABOUT THE BOOK FESTIVAL:
This festival will bring together 160 authors in celebration of New York State writers, books, and literacy! The event will feature author talks, panel discussions, writing workshops, "how to get published" tutorials, storytelling by children's authors and illustrators, plus local vendors and exhibits throughout the day.
A sample press release template can be found in the Sample Forms/Templates section of this toolkit.