Library Advocacy: The Un-Quiet Zone
Monday, March 1, 2010
1:00 PM - 4:00 PM
Those involved with libraries—staff and boards—are usually seen as quiet, well meaning folks who just want to make sure there are “free books” on the shelves. This workshop will give you the strategy, tactics and tools to let everyone—especially our elected officials and policymakers—know that libraries and their supporters aren’t the “Marian, the Librarian” stereotype we’ve all grown up with. Libby Post, CEO of Communication Services, and a veteran of advocacy and library campaigns, will show you the tools you’ll need to effectively advocate for your library. From print to social media to grassroots organizing to lobby visits, this workshop is one you won’t want to miss.
About the Presenter:
Libby Post, President of Communication Services, helped 28 out of 30 libraries in the Mid-Hudson Library System win their referendum campaigns in 2005-06 through her innovative Library Campaign Training Institute. MHLS hired Post for its “Get to Yes” project. A seasoned campaign consultant, Post also has over 20 years of experience in not for profit branding, marketing, public relations and fund raising. She is now taking her electoral campaign experience and putting it to work for libraries and library systems.
Program Underwritten by: 
As a full service marketing, development and public relations firm with campaign expertise, Communication Services is dedicated to helping libraries win their votes. Communication Services has also developed a program to provide integrated referendum and capital campaigns for those libraries that need to win as well as raise philanthropic dollars to help support new buildings. Communication Services will bring its Campaign Planning Workshop—the first of the four Institute sessions—to any NYLA library member for half the standard rate. For more information visit:
www.commservices.net
Registration Note:
Preregistration is required. Space is limited. Registration is completed when your payment arrives at NYLA. You will be contacted by NYLA only if the workshop is filled.
Contact the NYLA Office with questions about this program 1-800-252-6952 Ext. 102
School & Public Library Cooperation: How and Why We Should Care
Wednesday, March 10, 2010
10:00 am - 3:00 pm
With budgets shrinking and demand for library services increasing, school and public libraries can create partnerships and strategies to share successes, challenges, and more to benefit not only the students, but themselves and parents. Practical and proven advice will be shared along with concrete ideas for implementation as well as time for brainstorming for their particular situations.
Attendees will:
- interactively develop partnership strategies
- leave with a better understanding of how schools and libraries can work together to benfit their students
- leave with a possible list of projects from which to start a partnership
- leave knowing that they are not alone!
About the Presenter:
Stephanie A. Squicciarini, Teen Services Librarian, Fairport Public Library. She has been at the Library since October 2000 after having been in retail management for 9 years. She was on the YSS Board for 3 years as Treasurer and active in YSS/NYLA with conference planning for 6 years. She is currently on the YALSA Board, serves on her hometown Library Board of Trustees, was a 2008 Library Journal Mover & Shaker, has presented several workshops, and is the Founder & Director of The Greater Rochester Teen Book Festival.
Registration Note:
Preregistration is required. Space is limited. Registration is completed when your payment arrives at NYLA. You will be contacted by NYLA only if the workshop is filled.
Contact the NYLA Office with questions about this program 1-800-252-6952 Ext. 102
So What's Customer Service Got to Do With It?
Tuesday, April 20, 2010
10:00 AM - 3:00 PM
Need to find a way to re-energize your staff and help them to be present when they’re at work?
This library and library system workshop helps staff refocus their energies on giving their customers the best customer service experience possible. Melding tried and true customer service techniques with current information about libraries, competition and why libraries can’t take their customers for granted, this 2-hour workshop will help your staff break through what could be a ho-hum workplace and create a dynamic setting where everyone works to their potential.
About the Presenter:
Libby Post, President of Communication Services, helped 28 out of 30 libraries in the Mid-Hudson Library System win their referendum campaigns in 2005-06 through her innovative Library Campaign Training Institute. MHLS hired Post for its “Get to Yes” project. A seasoned campaign consultant, Post also has over 20 years of experience in not for profit branding, marketing, public relations and fund raising. She is now taking her electoral campaign experience and putting it to work for libraries and library systems.
Program Underwritten by:
As a full service marketing, development and public relations firm with campaign expertise, Communication Services is dedicated to helping libraries win their votes. Communication Services has also developed a program to provide integrated referendum and capital campaigns for those libraries that need to win as well as raise philanthropic dollars to help support new buildings. Communication Services will bring its Campaign Planning Workshop—the first of the four Institute sessions—to any NYLA library member for half the standard rate. For more information visit:
www.commservices.net
Registration Note:
Preregistration is required. Space is limited. Registration is completed when your payment arrives at NYLA. You will be contacted by NYLA only if the workshop is filled.
Contact the NYLA Office with questions about this program 1-800-252-6952 Ext. 102
Beyond Governance -
Utilizing Your Volunteer Board as a Resource
Thursday, April 29, 2010
10:00 AM - 3:00 PM
Your Library has a resource that is seldom utilized to its capacity. Non-profit Boards come in all different shapes and sizes, but for this session, we assume that they are all volunteers (Some trustees are elected.) It is appropriate and necessary for a Library executive to consider the strengths and weaknesses of his or her volunteers in order to improve the Library. Learn some techniques for recruiting a “working” board.
About the Presenter:
Ronald L. Barrows is the Lead Consultant for, and owner of, The Barrows Group. The Group, headquartered in Cortland, NY, is a consulting firm specializing in Development, Volunteer Training, Capital Campaigns, Feasibility Studies, Referendums and Fundraising Strategies. With over 24 years of development experience, Mr. Barrows has conducted workshops nationally for NYLA, library systems and other non-profit organizations. He has consulted directly with New York libraries on various aspects of fundraising and campaign management. He now works almost exclusively with libraries and has provided these services for nearly 12 years and has been a business member of NYLA for 6 years.
Registration Note:
Preregistration is required. Space is limited. Registration is completed when your payment arrives at NYLA. You will be contacted by NYLA only if the workshop is filled.
Contact the NYLA Office with questions about this program 1-800-252-6952 Ext. 102
Beyond Governance -
Utilizing Your Volunteer Board as a Resource
Thursday, May 20, 2010
10:00 AM - 3:00 PM
Your Library has a resource that is seldom utilized to its capacity. Non-profit Boards come in all different shapes and sizes, but for this session, we assume that they are all volunteers (Some trustees are elected.) It is appropriate and necessary for a Library executive to consider the strengths and weaknesses of his or her volunteers in order to improve the Library. Learn some techniques for recruiting a “working” board.
About the Presenter:
Ronald L. Barrows is the Lead Consultant for, and owner of, The Barrows Group. The Group, headquartered in Cortland, NY, is a consulting firm specializing in Development, Volunteer Training, Capital Campaigns, Feasibility Studies, Referendums and Fundraising Strategies. With over 24 years of development experience, Mr. Barrows has conducted workshops nationally for NYLA, library systems and other non-profit organizations. He has consulted directly with New York libraries on various aspects of fundraising and campaign management. He now works almost exclusively with libraries and has provided these services for nearly 12 years and has been a business member of NYLA for 6 years.
Registration Note:
Preregistration is required. Space is limited. Registration is completed when your payment arrives at NYLA. You will be contacted by NYLA only if the workshop is filled.
Contact the NYLA Office with questions about this program 1-800-252-6952 Ext. 102
Positioning Your Library as an Essential Service
Friday, May 28, 2010
10:00 AM - 3:00 PM
You may consider your library an essential service but does your community? This workshop helps you unlock the secrets of developing a compelling brand and marketing campaign for your library. Libraries today are competing against Barnes and Noble, megaplexes and the Internet—being your community’s library just isn’t a strong enough brand anymore. Through a values-based brand, you’ll give your community the emotional hook it needs to see your library as essential—just like fire, police, education and health care.
About the Presenter:
Libby Post, President of Communication Services, helped 28 out of 30 libraries in the Mid-Hudson Library System win their referendum campaigns in 2005-06 through her innovative Library Campaign Training Institute. MHLS hired Post for its “Get to Yes” project. A seasoned campaign consultant, Post also has over 20 years of experience in not for profit branding, marketing, public relations and fund raising. She is now taking her electoral campaign experience and putting it to work for libraries and library systems.
Program Underwritten by:
As a full service marketing, development and public relations firm with campaign expertise, Communication Services is dedicated to helping libraries win their votes. Communication Services has also developed a program to provide integrated referendum and capital campaigns for those libraries that need to win as well as raise philanthropic dollars to help support new buildings. Communication Services will bring its Campaign Planning Workshop—the first of the four Institute sessions—to any NYLA library member for half the standard rate. For more information visit:
www.commservices.net
Registration Note:
Preregistration is required. Space is limited. Registration is completed when your payment arrives at NYLA. You will be contacted by NYLA only if the workshop is filled.
Contact the NYLA Office with questions about this program 1-800-252-6952 Ext. 102
